14, the video had already garnered nearly 220,000 organic views and over 19,000 interactions on Riot’s official YouTube channel. The film features a catchy original track performed by LECtronic - a band comprising six LEC casters, also known as on-air talents, who double as band members - and the fully electric Kia Niro EV. Kick-starting the 2020 season with a bang, Kia and LEC organizer Riot Games have teamed up to produce a season opening music video, titled, ‘I Want the LEC Back!’ (). New for this season, Kia also serves as the presenting sponsor of two LEC awards: the All-Pro Team Award and the Kia Split MVP Award during the Spring and Summer Splits. Kia continues its presenting sponsorship of the ‘Kia Player of the Game’ segment, where LEC analysts review and select the most influential players from each of the more than 180 games throughout 2020. (SEOUL) JanuKia Motors Corporation has returned to the League of Legends European Championship (LEC) as a main partner this year, building on its sponsorship of the popular e-sports competition that began in 2019. Popular Niro EV to be featured in Kia’s LEC marketing-communications initiatives that illuminate the company’s ambitious electrification plan
Kia continues main partnership with LEC with new sponsorship rights allowing further brand integration into global e-sports community
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